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Apple’s AI Search in Safari Threatens Google Dominance

May 9, 2025 | Business, Media, Technology

Apple plans to introduce AI-powered search options in Safari, challenging Google‘s dominance in search due to heavy reliance on iPhone users. This announcement hit Alphabet‘s shares, erasing $150 billion in market value. A source mentioned Apple’s Eddy Cue stating that searches on Safari decreased last month as users shifted towards AI. Despite Apple’s move, Google reports continued growth in search queries, particularly from Apple devices, bolstered by voice and visual search features. Apple‘s stock ended down by 1.1%.

Tags #Business, #Media, #Technology

Lucem News Editor’s Opinion: Looks like Big Tech is finally cannibalizing itself—Apple’s AI is gutting Google’s search hegemony faster than Biden forgets where he is. Pass the popcorn, folks, the Silicon Valley civil war has begun.

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